Here's what sharing locations looks like for most photographers today: a client asks where they should do the session, and what comes back is four Google Maps pins, two screenshots from Instagram, a “the light is amazing here around 7” text, and — for the organized — a PDF the size of a small magazine.
Every piece of that is well-intentioned. Together, it reads like homework. And it quietly hands the hardest decision of the session to the person least qualified to make it.
The problem isn't effort. It's format.
Pins have no photos. Screenshots have no map. The PDF has both but can't be updated, can't be searched on a phone without pinching, and can't tell you what the client actually liked. So the thread keeps going: “what about the second one?” “the field one?” “no, the other field one.”
What clients actually need to choose
- Your photos at that spot. Not a maps preview — your work, in that light. This is what convinces.
- Side-by-side comparison. Choosing is comparing; scattered messages make comparing impossible.
- The practical facts. How far it is, what it costs in travel, what shoes to wear.
- A way to answer. Something better than describing a screenshot back to you.
One link, and the thread disappears
This is the whole idea behind Postcards: your locations live on one branded, interactive map. Each spot has your photos, your notes, its travel fee, and its golden hour. You send a single link — to one client or every client — and instead of a thread, you get their three hearted favorites back as a lead.
The follow-up conversation starts at “great picks — here's what I'd plan for the willow field” instead of “which one did you mean?”
A note on protecting your spots
Some locations are yours because you found them, and blasting exact pins can love a place to death. Share those with an approximate pin publicly and reveal the exact location only inside a client's personal guide. Curation and protection aren't opposites — a good guide does both.
Postcards turns the places you love to shoot into one branded, interactive map — travel fees and golden hour included. Clients heart their three favorites, and the lead lands in your inbox.
See how Postcards worksCommon questions
- What's the best way to send location options to a photography client?
- One link to a curated, visual guide beats scattered pins and files. Clients should be able to see real photos of each location, compare options, and tell you their favorites without a long back-and-forth thread.
- How many locations should I offer a client?
- Three to seven strong options is the sweet spot. Enough to feel like a real choice, few enough that choosing feels exciting instead of overwhelming.
- Should I share exact locations publicly?
- Not always. Fragile or crowd-sensitive spots deserve an approximate pin publicly and the exact spot after booking — an interactive guide can do both.